Multi-Lingual Content Management System, Bespoke Product Catalogue Developement, Noesis Web Analytics & Search Engine Optimisation
Duplo International rebranded mid 2008 ready to celebrate their 50th anniversary in 2009. We were tasked to build 6 websites, 3 in English, 1 French, 1 Italian and 1 Polish within 3 months. The websites had to comply with Duplo's corporate branding guidelines, have different content structures and product catalogues specific to each country.
The design incorporates a number of specific features such as a Product Quick Finder, embedded video demonstrations, animated Flash animations driven by the content management system.
We implemented the Enterprise version of ContentWise, which enables Duplo International to manage any of the six multi-lingual sites from a single administration system.
We built a bespoke product catalogue module which would allow multi-lingual versions to be included in their relative websites. The product catalogue was built to be search engine optimised in each website's natural language.
An ongoing SEO campaign was implemented which has resulted in Duplo's website's leads increasing from 12 from their old site in a year to 10 per month after launch. The website now generates circa 50 leads per month and with the implementation of Noesis Analytics and it's LeadCaster module, is generating another 6 leads per day.
Web: http://www.duplointernational.com
Name: Peter Jolly
Position: UK Marketing Manager
Organisation: Duplo International
Description: Duplo International provides finishing and printing equipment to all types of print operations.
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