Portfolio

Flaxman Partners

Services Provided

Web Design, Content Management System, Search Engine Optimisation, PDF reports and integrated email marketing

Brief

Redesign his current website incorporating a more contemporary corporate look and feel. The website would be a source of informative articles about professional insurance.

Flaxman Partners wanted to collect email addresses and other contact details in exchange for information articles. To follow up on these contacts, Flaxman partners wanted to implement an email marketing solution.

Solution

New site designs were drawn up using gold and blue to represent trust and value.

The CMS was upgraded to the latest version of ContentWise and the content from the old site migrated across. An additional module to deal with the articles was built into the CMS.

An organic SEO campaign was launched and the site now ranks on page one of Google for:-

  • professional insurance claim dispute
  • professional insurance claim advisors
  • professional insurance expert witness
  • professional insurance claims notification

A newsletter signup was added to the site and this is integrated with our email marketing system. We regularly help Roger with his email marketing by testing his newsletters and validating his newsletter content.

Further Details

Web: http://www.flaxmanpartners.co.uk/
Name: Roger Flaxman
Position: Managing Director
Organisation: Flaxman Partners
Description: Flaxman Partners and independent professional insurance advisors and claims consultants.


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