Web Design, Content Management System, Bespoke Gold Purchasing System and Search Engine Optimisation
Gold Investments wanted to be one of the first gold bullion traders to offer gold for sale online.
This hadn't been done before because of the complexities of trading prices, commission payments and trading hours. Combine this with the fiscal limitations to e-commerce transactions and you have a complex set of pricing and business rules.
Gold Investments then needed to attract business to the website in conjunction with encouraging existing customers and investors to use the website.
A bespoke gold purchasing system was designed and built, integrating a live gold spot price feed to calculate the bullion prices for each item on the website. A variable commission rate is included in the system so that Gold Investments can alter their commission on the fly, per product.
A stand-alone pricing indicator window was developed to help the sales team to quote for telephone enquiries from a single, real-time price source.
Once the system was launched, an ongoing organic SEO campaign was launched for the website and it current ranks top 10 on Google for the following keyphrases:-
The website has been hugely successful generating £250,000 in gold transactions in the first year.
Web: http://www.goldinvestments.co.uk/
Name: Mike Temple
Position: Owner
Organisation: Gold Investments
Description: Gold Investments specialise in servicing the investor market dealing in gold, silver bars and bullion coins. They are one of the few bullion house that can offer the option to buy gold online, whether investment gold, gold coins or gold bars.
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