How To Make Money From Your Website

Posted in Design by 3wise Solutions with 0 comment(s)

Many people put websites up in order to try and make money but find that actually it isn't that simple. There are a couple of methods to do this.

Banner Ads

These are graphic or text links that link to an advertiser's website (hopefully not a competitor) but rather another website that compliments your own.

Pros

Very visible and can be made very appealing and interactive

Cons

Can be stopped by software
You need to find willing advertisers & negotiate rates based on site traffic which is time consuming.
Not very subtle (I know I said that this is a pro above but it also a con)

Google Adsense

These are text or graphic links as above except that they are served up automatically by Google.

Pros

You can show ads on your site no matter how little traffic you get
Can't be stopped by software as they are embedded in the page
Can be added into your page very subtley as they can be themed to match your page
Free to create an account and start showing ads immediately

Cons

None

So what is Google Adsense? I hear you ask.

You are probably aware of Pay per Click advertising. These are the sponsored links at the top and side of Google search pages. These ads are paid for by advertisers on a per click basis, i.e. if someone clicks on an ad the advertiser is charged for that click.

What Adsense does, is to pay you a percentage of that cost per click, if someone clicks on an advertiser's ad whilst it is being displayed on your site. Cool huh?

The value of the clicks varies by search term and some search terms are very lucrative as they generate very high costs per click i.e. insurance can generate costs per click as high as $50.00.

Google Adsense doesn't actually disclose how much revenue share you get but if you consider that some people are making a living from it, it can be very generous on a website with high traffic and relevant content.

So how do you get this Adsense thing to work so that you can make money from your website.

Go to the Google Adsense website.
Create an account.
Use your Google Adsense account to create your Adsense code, styled for your website.
Copy and paste the code into your website where you want it to display.5. Sit back and wait for your money to come in.